Curriculum

THE BERKELEY METHOD OF ENTREPRENEURSHIP WITH A REGIONAL TWIST

The Berkeley Method of Entrepreneurship (BMoE) is a holistic teaching and learning approach that enables engineers to be more entrepreneurial. It encompasses three main elements: frameworks, mindset, and networks. Frameworks are composed of cases and tactics which are found in many entrepreneurial courses and provide the students with knowledge and facts associated with entrepreneurship. Mindset is an element often neglected in traditional courses and concerns the student’s behavior and attitude toward entrepreneurship.  Networks help entrepreneurs succeed through mentorship, team-building, connections, and culture.

We have found that the most successful entrepreneurs never stop dreaming up and working on their ideas.  Participants in the Startup With Purpose bootcamp will be required to be with their teams constantly, working, eating, and sleeping at King’s Academy for the duration of the program.  Trips into Amman or Madaba can be arranged through the Startup With Purpose staff as they are needed for reasons such as market research, mentorship or meetings.

What makes the program unique?

  • Inductive Learning

    This method of learning helps students understand general concepts through practice, observation, critical thinking, and games.

  • Journey Based

    Every entrepreneur’s path is different and students come to us at many different stages in that path. Our goal is to help students discover the next milestone on their journey to becoming successful entrepreneurs.

  • Mindset

    Exposure to issues related to culture, social psychology, and mindset. The psychology of being an entrepreneur e.g. trusting, understanding the value in diverse teams, belief and ethics, risk assessment, communication, overcoming social barriers, rejection therapy, fail training, etc.

  • Networks

    Assuring infrastructure and supporting, safe and effective environment e.g. diverse networks, ability to connect, facilities, services, clarity of rules of engagement, ecosystems and mentors.

  • Frameworks

    Opportunity recognition, MVP, raising funds, business models, case studies, sales process and other tools and processes associated with entrepreneurship.

Introductory Video

Daily Activities

Day 1: Overview: Introduction, meeting others and focusing on idea generation and team formation.

Welcome, Introductions & Bootcamp Overview
Opportunity Recognition & Market Validation
Cultural Lessons Learned by a Silicon Valley Entrepreneur
Trust & Taking Risks
Getting to Entrepreneurship & Venture Fundamentals
Compelling Ideas for Products/Services
How To Captivate Any Audience
Selection of Project Ideas – students pitch ideas and choose teams to join
Team Building Exercise

Day 2: Overview: Concepts about team, customer-focused product design, promoting your products/services, and innovation in developing business models. A networking session to mingle, followed by working session with mentors.

Beyond Concepts, How To Execute
Building a Winning Team
Customer-Focused Product & Services: Giving the Customer What They Want
Review Team Exercise
Value Proposition: Innovation in Value Extraction
Selling Your Product or Service

Day 3: Overview: Concepts of business design, getting to market, growing a global company, resources and funding. Practice pitching your venture.

Business Design & Models
Leadership & Intro to Marketing
Overcoming Failures to Success
Promoting Your Product
Elevator Pitch

Day 4: Overview: Overcoming Failure, Practice Presentations & Round 1 of Final Presentations.

Getting a Start-up Off the Ground
Practice & Final Presentation Logistics
From Entrepreneur to Venture Capitalist

Day 5: Overview: Final Presentations, Keynote Speech and Networking.

Reflections going into Final Day
BMoE Mindset Concepts
Venture Presentations